Privacy Policy

Your privacy matters

The protection of your privacy is extremely important to us. This data protection declaration provides information on how and for what purpose we process personal data and explains the rights to which you are entitled. is owned and operated by Blaze Limited Hong Kong. As part of our commitment to protecting user data and their privacy, Blaze upholds all European data protection provisions in order to provide maximum protection to its users.

Data protection declaration version date: 030/01/2021

1. Contact & data protection officer

In relation to the General Data Protection Regulation (DSGVO), the organisation responsible is:

Blaze Limited
Tower 5, 33 Canton Road
China Hong Kong City Building
Tsim Sha Tsui, Kowloon,
Hong Kong

Our Data Protection Officer can be contacted at

2. Your rights

You have the following rights with respect to us regarding the personal data relating to you:

  • Right to information
  • Right to correction or deletion
  • Right to restriction of processing
  • Right to refuse processing Right to data transferability
  • In addition, you have the right to complain to a data protection supervisory authority regarding our processing of your personal data.


3. Processing by external service providers

In some cases, we avail of external service providers to process your data. We select and commission these carefully, they are bound by our instructions and inspected on a regular basis.

4. Gathering of personal data while visiting our website

In the case of use of the website for purely informational purposes, if you do not – for instance, using our search function – provide us with information in any other way, we gather only the personal data which your browser transmits to our server. If you wish to view our website, we gather the following data, which we technically require in order to show you our website and to guarantee stability and security. The legal basis for the temporary storage of the data is Art. 6 Para. 1 lit. f of the General Data Protection Regulation.

  • IP address
  • Date and time of enquiry
  • Difference between time zone and Greenwich Mean Time (GMT)
  • Content of the request (specific webpage)
  • Access status / HTTP status code
  • Respectively transferred data quantity
  • Website from which the request comes
  • Browser
  • Operating system and its surface
  • Language and version of the browser software.


The data are saved in the logfiles of our system. This data can never be connected to other personal data of our users. The data are deleted once they are no longer required to achieve the purpose of your gathering. In the event that the data are saved in log files, this occurs at the most seven days later.

It is possible to save the data for longer than this. In this case, the users’ IP addresses are deleted or anonymised so that they can no longer be associated with the visiting client.

In addition, while you are using our website, cookies are saved on your computer. See below and section 4 in this regard.

We gather anonymous data in order to identify and gather errors and problems in Blaze products and services. These data include data in connection with program crashes. We use several third-party providers for the gathering of error logs. During the use of the Blaze’s website, various pieces of personal data that are necessary for the performance are saved on the technical infrastructure of the third-party supplier a limited period of time in encrypted form.

5. Cookies

Cookies are small text files which are saved on your hard drive assigned to the browser you have used and through which the location which the cookie sets (here by us) accrues specific pieces of information. Cookies cannot execute any programs or transmit viruses to your computer. They serve to make Blaze more user-friendly and more effective in general.

We set one or several persistent cookies in order to save the user’s settings and to make our website more user-friendly, to analyse user behaviour and as necessary carry out web analytics (see below in this regard) or A/B testing (see below also). The legal basis for the processing of personal data using cookies is Art. 6 Para. 1 lit. f of the General Data Protection Regulation.

Persistent cookies are automatically deleted after a specified length of time, which may differ from one cookie to another. You may delete the cookies in the security settings of your browser at any time. You may configure your browser setting the way you want it and e.g. refuse the acceptance of third-party cookies or all cookies. Cookies that have already been saved may be deleted at any time. This can also be done automatically. Please note that you may not be able to use all functions of this website within the full scope if you deactivate cookies for our website.


6. Special forms of use of the Blaze website


a. Blog functions

We provide a blog in which we publish various posts on topics about our activities in order to circulate our website and its contents on the internet and to increase our visitor numbers.

When you are using our blog functions we collect and store personal information and usage data in order to improve the service as described under g. Web Analytics. The legal basis for this processing of your personal data is Art. 6 Abs. 1 lit. f of the General Data Protection Regulation.

b. Web analytics

We use a safe and fully encrypted web analysis service, which we ourselves operate, in order to analyse and continuously improve the use of our website. Using the statistics obtained, we can improve our offering and design it in a more interesting way for you as a user. The legal basis for this processing of your personal data is Art. 6 Abs. 1 lit. f of the General Data Protection Regulation.

For this evaluation, cookies (see above) are saved on your computer and the following data are processed:

  • IP address
  • The website visited
  • The website from which you arrived at the website visited
  • The sub-pages visited following on from the website visited
  • Access status / HTTP status code
  • The length of time spent visiting the website
  • The frequency of visits to the website
  • Your click behaviour on the website

These data are anonymised after a short space of time, generally 7 days. The anonymised data are saved for as long as is necessary for the evaluation. The data are not transferred to any third party.

If you do not wish to take part in the tracking, you can deactivate the gathering of all usage data by activating the “Do not track” setting in your browser.

c. A/B testing

We additionally carry out analyses of usage behaviour by means of “A/B testing”. As part of this, based on the completion of a profile assignment, we can show you our websites with slightly varied content. Thus, we can analyse and continuously improve our offering, and make it more interesting for you as a user. The legal basis for this processing of your personal data is Art. 6 Abs. 1 lit. f of the General Data Protection Regulation.

Cookies (see above) are saved on your computer for the purpose of allocation to a test group. Allocation to the test groups is always carried out on a random basis. We use the data gathered by our web analysis service (see above) for the evaluation. We save the information gathered in this way on our server in the United States only.

Before carrying out the analyses, the IP addresses are processed further in a shortened form, thus preventing direct traceability to any particular individual. The IP address forwarded by your browser is not amalgamated with other data we have gathered.

If you do not wish to take part in the tests, you can deactivate the gathering of all usage data and the saving of the relevant cookies by activating the “Do not track” setting in your browser.


7. Refusal or withdrawal of the consent to processing of your data

If you have granted your consent to the processing of your data, you can withdraw this at any time. Such a withdrawal influences the permissibility of processing of your personal data, on the basis that you have stated this to us.

Insofar as we support the processing of your personal data on a balancing of interests in accordance with Art. 6 Para. 1 lit. f of the General Data Protection Regulation, you may at any time refuse the processing of data about you for reasons which arise from your specific situation. In the event of a refusal, we will inspect the matter and will stop or adjust the data processing, unless we can provide compelling and legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

Of course, you may refuse the processing of your personal data for advertising purposes at any time. No justification is required to do so. This also applies to profiling if it is connected with such direct advertising.

To assert a refusal or a withdrawal of consent, please contact our Data Protection Officer at